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Sony 98 Inch 4K Ultra HD TV X90L Series BRAVIA CAM (CMU-BC1)

Original price was: $8,199.98.Current price is: $5,196.00.

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Price: $8,199.98 - $5,196.00
(as of Nov 10, 2024 13:46:35 UTC – Details)



Sony is a creative entertainment company with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, and more.
HANDPICKED BY AMAZON: They did the research so you don’t have to.
LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
Compatible with select 2023 Sony TVs – A95L, A80L, X95L, X93L, X90L
Compatible with select 2022 Sony TVs – Z9K, X95K, A95K, A90K, A80K, X90K, X85K, X80K
Enjoy Zoom video chat with friends and family on the big screen. (Zoom app download required)

Customers say

Customers like the picture quality, performance, and value of the television. They mention it’s beautiful, spot-on, and wonderful for casual YouTube watching. Some appreciate the ease of setup and build quality. However, some customers have reported that the functionality is limited and stopped working after five months. Opinions differ on the sound quality and brightness.

AI-generated from the text of customer reviews

8 reviews for Sony 98 Inch 4K Ultra HD TV X90L Series BRAVIA CAM (CMU-BC1)

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  1. NRI Desi Bong

    Perfect for home entertainment
    I bought this Sony 55″ X90L for my bedroom, and it’s the ideal size. The picture quality is simply stunning—clear, bright, and vivid thanks to the XR Contrast Booster and XR Triluminos Pro technology. Whether it’s movies, TV shows, or family game nights, the colors and detail truly bring everything to life. Even standard HD content is beautifully upscaled to 4K!What I love most is how seamlessly it integrates with my Alexa setup. I’ve paired it with two Echo Dots as left and right speakers, and the stereo effect is fantastic—makes me feel like I’m in a mini home theater!The Google TV interface is user-friendly and packed with features, plus it’s ready for gaming with HDMI 2.1, 4K 120Hz, and VRR support. Overall, I’m extremely satisfied with the purchase. It has exceeded my expectations in every way!Highly recommended for anyone looking for premium entertainment in a mid-sized room.

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  2. Christopher R.

    WOW. Very impressive TV. Well made, great picture and sound. I love it.
    I spent 10 hours researching TVs and I always come back to this one. I love all Sony products. Been buying them for 35 years or more. The Sony Bravia TV is one of the best. I remember back in 2000 the original one. It was awesome. Lasted me 15 years. I then bought a Sony X85J for my bedroom in 2022. I love it so much that I now bought this one for my Man cave game/sports room. Today, I turned it on and calibrated it. WOW, can I say that the picture looks so much better than out of the box. Calibration took me 45 minutes. I found all the settings online. This TV is awesome!! It is well made, looks great. I even mounted it onto the wall stand myself. It weighs 55lbs with the bracket rails on it. Very easy to lift up yourself. I sit 7 feet Away so I get the wow effect. The picture is super sharp, crisp, clear. You can really see the colors pop out at your especially after my calibration that I used. Everything runs well. I love how Sony builds their TV’s. It is solid!! They definitely package them well. No issues with it. It was delivered one day early from Amazon. Great delivery service. They were very careful with the TV. They placed it in my garage. I can’t say enough about this TV. I highly recommend it to anyone who wants a great TV that looks like OLED without the OLED price. This is a very affordable TV. 65″ is awesome for my sports.

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  3. D H G

    I love this TV!
    This is the nicest TV I’ve ever owned in my 40+ years on this planet. My last TV was a 42″1080p, which was decent, but this thing is on a whole other level!The picture on this thing is so good! My cable TV only lets me get decent picture, but when I turn on my Xbox Series X and play a 4k game or watch a DVD or downloaded video I get to see what this thing is capable of, and I love it! I don’t see any problems with it at all. I’m not a videophile or expert, but when I saw a random comment here and there about a random thing being a small issue with their TV I tried to recreate the same thing and never got anything that would ever remotely qualify as a problem. Maybe I’m just not sensitive enough, but to me this TV is pretty much perfect.One of the nicest surprises of the TV is the sound it puts out! I was kind of expecting decent sound because I’ve seen that some modern TVs (like my last one) have what is essentially like a little mini soundbar built into the bottom of the TV when they’re big enough. Since my last 42″ sounded good I hoped this would too. Well I was NOT disappointed! The sound is really clear, and gets more than loud enough for my small living room (20’x30′). I have never turned it up past 40 and I’m pretty sure it goes up to 100. It’s not going to shake the house or make your ears bleed since there’s no sub woofer or anything, but for a TV I can’t help but to be impressed.Actually, not only is there good sound coming from the bottom of the TV, but Sony seems to have done some kind of magic with speakers mounted in the back on the side of the TV up towards the top. These things can throw sound around the room and create a kind of surround sound. I don’t know how they do it, because there isn’t even a speaker grill or anything back there, the sound just comes through the plastic. I only noticed because I was standing next to it and heard them. It’s a cool feature I wasn’t expecting.As I sit here typing this I have the TV on and I’m sitting in a menu for Forza Motorsport. The sounds of the menu music really seem like they’re coming from the sides, and even behind me a little bit. The sound from this TV really impresses me. More than a few times since I bought it I’ll think I hear something outside to my left, but it’s just the TV doing it’s thing. It’s great!One thing to note is that this TV is heavy. I believe the box said 70lbs when it was delivered. I have it mounted on the wall and I needed a friend to help me so I didn’t risk breaking anything. So if you see the listed weight on here and think that other TVs are so much lighter and easy to pick up so it must be a typo, it isn’t. This thing is so much heavier than I thought it would be.I know there are better TVs out there, but they cost a lot more. I believe Sony pushed the tech in this kind of TV about as far as they can, and in my opinion they did an amazing job. It isn’t the latest and greatest, but I wouldn’t hesitate to recommend this TV. If you’re on the fence, do it! I think you’ll be happy. You’ve probably done enough research to be where you’re wondering if you should pull the trigger. Well I think you should. I don’t think you’ll be disappointed. I’m so happy I bought this thing! I’ll update if anything changes, but part of the reason I bought this is because Sony is supposed to build TVs that last much longer than others. We’ll see. Right now I couldn’t be happier.

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  4. Mark Griffin Laspiñas

    Great TV! The picture is top of the line. The sound is okay but I use a soundbar. Great purchase and the delivery was fast. Thanks

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  5. Gabriel Alvarez Salmeron

    Solo por la tecnologia y la calidad de imagen yo prefiero Sony aunque no se tan barata como otras marcas

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  6. udhayakumar m k

    this is awesome masterpiece of full array LED…picture and sound quality is best…

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  7. MZAJY

    اجمل شاشة اقتنيتها .. الالوان والوضوح والصوت شي رهيب … الشاشة يميزها انها مقاربة تماما لشاشات ال OLED من ناحية عمق السواد بل هي افضل عند استخدام الستلايت او اليوتيوب لان ما يجعلك تعدل على زيادة السطوع من فترة لفترة … اخذتها بعد الخصم ٥٦٠٠ ريال اضافة الى خصم الكويون ١١٠٠ ريال المجموع تقريبا ٤٥٠٠ ريال.. واخذت معها سوند بار بعد التخفيض ب ١٠٠٠ طلع المجموع ٥٥٠٠ ريال

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  8. SHAHER BANO

    It’s crazy how Sony can make these LED TV’s look so good! I ditched my LG OLED for this. It’s that good. I was fed up with the dim, dull and lifeless picture of LG OLED, especially in game mode.The Sony X90L is so bright, vibrant and colorful, truly a joy to behold. The only downside to this TV would be the viewing angles, which is pretty typical for VA type LCD panels anyway.The design is really sleek! I did not expect that.The color/gamma calibration by default is fantastic as well on this TV if you switch to the “Custom” picture mode. Game mode also looks just as accurate without any need for calibration.All this at a pretty reasonable price for bigger sizes makes this a fantastic deal. I recommend it, especially for people on a budget.

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    Sony 98 Inch 4K Ultra HD TV X90L Series BRAVIA CAM (CMU-BC1)
    Sony 98 Inch 4K Ultra HD TV X90L Series BRAVIA CAM (CMU-BC1)

    Original price was: $8,199.98.Current price is: $5,196.00.

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