Easy to setup. Works as expected.
Though the Ring pet tag is made of a fairly lightweight plastic, we’ve had it on my Boxer’s collar for several months now and it’s nonetheless worse for the wear. Setting it up was a snap and it’s nice that you can include all sorts of pet specific information on the pet profile screen including multiple pictures, dog age, weight, medical / dietary info., etc. And the way the notification process works if your pet is found, is that when the finder scans the barcode, the notification you receive is sent anonymously, meaning that the “finders” phone number is not shared. Also, there is a “Lost Pet Mode” feature that sends out to other Ring Users in the area. It’s a very simple system, and we already have another GPS tracking device (the “Fi” collar) that will also help us geo-locate him if he does go beyond our property.

So Far So Good
These are nice tags; not flimsy metal like rabies or license tags. Set up was easy and my boys are wearing them. Thankfully I haven’t had to use them but glad I have them. Anyone finding your pet will not need the app to scan the tag and get your info making it even easier for you to get your fur baby back. All my new pets will be getting this tag. I’m even thinking of buying some for horses to be braided into their manes in the event of emergencies.. in case they spook at our annual wild fires and get away. These are perfect for that… Much more info than you can write on their hooves or paint on their sides.

Great concept, interactions with Ring support were amazing!
UPDATED REVIEW (about 1 week after orig 1-star review)Overall, tag is great in concept and execution in real life scenario is handled very well. I wish I could give more than 5 stars because of my interactions with Ring after I couldn’t get the product to “work” during setup – after calling tech support and leaving 1-star review, Jess from Ring contacted me & left a message on how to get in touch with her. I sent some more info on the problem I was running into as well as a feature enhancement suggestion based on my recent experience (suggestion utilizes the gps coordinates of the scanning phone, preserving the finder’s anonymity while giving the pet owner some info about where the pet is). When Jess and I connected she explained (very politely) that based on privacy handling, the phone couldn’t technically call itself (dial your own number sometime, I dare you!). She also suggested testing from a different phone if I wanted to continue testing. The coolest part was she told me that my suggestion was a great idea and they were going to look at including it in the next release! What I loved about this interaction was– The personal, direct support I got from Jess on behalf of Ring- The handing of how my issue was solved/explained- The handling of my feedback made me feel like Ring really cares about this product and wants it to be greatBecause the tag works AND my interactions with Ring (thanks again to Jess and also Alexis) I’ve got my pets tagged, I’m giving them as Xmas gifts, and I’m recommending them as great peace of mind insurance to anyone who’ll listen.The product only has one minor flaw (see orig review below) – the whole thing doesn’t work if you are testing it with the phone you used to set it up. Btw that’s not really the flaw, I can understand why they didn’t put in extra work on the corner case that the owner is trying to contact themselves to test the product. The flaw is that they don’t tell you anywhere that it won’t work with the same phone (and I’m not the only person that would want to test the tag). As long as that’s communicated during setup, I’m 1,000% in love with this product!ORIG REVIEW:Along with other reviewers, I agree that initial setup wasn’t super intuitive for the pet tags. You can create a pet profile independent of the tag, the tag setup is just associating the pet profile to the specific QR code.PROBLEM IS when I scan the QR code (like the dog was found by someone else):1. the owner’s phone gets notified correctly that someone scanned the tag.2. As the tag scanner, it tells me I can contact the owner via phone or sms – but for some reason, the phone number it texts is NOT MINE. (Not owner)It uses a completely different phone number – diff area code for a diff state, etc.When I call the number through the QR code it’s disconnected, nothing happens when I send texts through the app.I love this idea, but right now I’ve wasted $20 on two tags that don’t contact me if my dogs are found. I called Ring support team but first tech support wasn’t familiar with the product at all because it’s still so new. They’re going to research it and get back to me (I’ll update the review accordingly) but at this point it’s looking like I’m going to need to return these for refunds because they just don’t work.